Jonathan Looman looking up at the HyperGarden towers
Jonathan LoomanTaking new 0 to 1 workDesign-build partner

Build something you can test, not a deck you can present.

Design-build partner for 0 to 1: from first sketch to public launch, no handoffs, no juniors.

Email Jonathan

HyperGarden, 2017 to now. Film by Tuana Elif Inhan.

running since 201728 subprojectsFuture Architecture 2021

HyperGarden

A long-running system for growing food on walls, built with cultural and educational institutions. The method is kept deliberately open, documented as a wiki anyone can take over.

Recognition arrived before revenue did. It has never paid for itself.

The cycle: city, green waste, soil, food, citizens
The cycle, drawn for the keynote.
The Conductivity banner hanging in The Grey Space
Conductivity, hanging in the show.
Soil sensor and wiring on the wooden bed
The sensor and its wiring.
Planting a basket from a ladder
Planting, 2018.

shown 2022The Grey Space in the Middlewith Yota Morimoto

Resonate Garden

One measurement stream out of the soil, sent to image and to sound at the same time, so an invisible system becomes something you can read. Sound by Yota Morimoto.

Watch the film (5:08)

Every variable rendered as colour bands
Every variable, every reading.
Layout iteration V5.3, seven lunar months of soil data
Layout V5.3: seven lunar months.
Moisture alone, in blue
Moisture alone.
The printed Conductivity banner
The printed banner, 1 by 2.9 metres.

closed 202310 years685 visions, 7,613 clips recovered

visions.tv

A video-art platform in print and online, self-funded for ten years. It did not find its market and I closed it. In 2026 I rebuilt the archive from five database dumps and the web archive.

What I keep: a structured record outlives its runtime, a presentation goes down with it.

Screen flow of the app
Screen flow: sign in, topics, grid, player, playlist.
The editor, 2016
The editor, 2016.
The public grid
The public grid.
The printed bookmark with a QR code, and the page it opens
The bookmark, and the page it opens.

running since 2021WhatsApp-firstbuilt with agents

Kruyd platform

An ordering platform for chefs and growers, WhatsApp-first because that is where the chefs already were. Three services, one database, seven integrations. Built and maintained with an agentic fix lane: a queue, a subagent that fixes, independent subagents that validate blind, a revert test, then a commit.

Self-service onboarding never took off. Every grower still arrives through a conversation.

Dependency graph of the platform
Three services, one database, seven integrations.
Edible flowers on a kitchen scale
Harvest, weighed.
The agentic fix lane, dev-cycle.md
The fix lane: queue, fix, blind validation, revert test, commit.
Admin dashboard, logistics
Logistics: harvest and delivery.

2018Creative Europewith SeaNaps, Les Siestes, TodaysArt

Blockchain My Art

A festival wristband that pays with smart contracts, so every drink routes a share to the associations behind the stage. Branding, the visitor app, the flyers and the bar terminal.

Smart contract flow from bar to associations
From the bar to the associations, in one drawing.
Wristband and bar terminal
The wristband and the bar terminal.
How it works, four steps
How it works, four steps.
Wallet UI of the visitor app
The visitor app.

2010 to 2019magazine, app, TV, VRwith a media group

Bright / RTL

Ten years of digital product breadth with one media group: the magazine, the iPad app, television, a VR award, and a festival day with its own floor plan.

Floor plan of Bright Day as a diamond grid
Bright Day: the floor plan as a diamond grid.
A magazine spread open on wood
The magazine, open.
Storyboard for the opening motion graphic
Storyboard: the opening motion graphic.
The Bright app on phone and tablet
The app.

2022 to 2025pitch deck, memorandum, crowdfunding

Landcent

Capital raising and market access for a malaria-prevention company: the pitch deck, the investor memorandum, the crowdfunding pages, and the brand kit underneath them.

Ecosystem diagram
The ecosystem, drawn.
Roll-up banner in the office
In the office.
Typography system from the brand kit
The type system.
Fundraiser four-pager, page one
The fundraiser, page one.

2024four sprints, handed over

Caliper Care

AI for health equity: four sprints from problem to a working dashboard, then handed over to the team that runs it.

Dashboard UI
The dashboard, mock data.

teaching since 2012Royal Academy of Art

KABK

Twelve years of teaching at the Royal Academy of Art: course design, a research club on the deep future, and a garden that students took over and kept.

The garden is now in the institution plan. I am not.

HedgeBlocks cycle diagram
HedgeBlocks: the cycle, for the research club.
Hands holding fresh compost
Building Soil, a workshop.
The Design for Life course form
Design for Life, the course form, 2018.
Grid of tool and material icons
Workshop Workshop: the tools.

Everything

Eighteen years, one list: every project, what ran, what closed, what was handed over. The ones with images above are where I would start; the rest is here so nothing is hidden.

#projectyearskindstatuswhat it proves

Eighteen years of designing and building the same thing, from the first sketch into something that runs. Design and development in one person, so nothing thins out in a handover.

Remote first, async by default, in the room for the moments that need it: kickoffs, workshops, launches. Partner, not vendor.

Den Haag. Teaching at the Royal Academy of Art since 2012.

Taking something from zero to one? Write to me.

Email Jonathan

The code on the left is a working QR: it opens the film. It will point to the mail address once that is set.

Jonathan Looman, 2026Design and build by the same person.

Working note, not site copy: mail address, abri poster year and eight ledger years still to confirm. Consent before launch: Kruyd platform (Gwenda), Blockchain My Art, Bright, Landcent, Caliper, KABK (client or institution). Sources per image: beeldmanifest.md.