Jonathan Looman looking up at the HyperGarden towers
Jonathan LoomanTaking new 0 to 1 workDesign-build partner

Build something you can test, not a deck you can present.

Design-build partner for 0 to 1: from first sketch to public launch, no handoffs, no juniors.

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HyperGarden, 2017 to now. Film by Tuana Elif Inhan.

2013book, illustrations

PowerHouse

A printed publication for The Hague University of Applied Sciences: cover, spreads, hand-drawn network illustrations and print production.

PowerHouse

2019 to 2021rebrand, sprints

WorldStartup

A startup ecosystem, rebranded and given a sprint programme. The design work that faced the market.

WorldStartup

2022 to 2025brand, campaign, deck

Landcent

Capital raising and market access for a company in malaria prevention: the deck, the campaign pages, and the brand kit underneath them.

Landcent

teaching since 2012Royal Academy of Art

KABK

Twelve years of teaching at the Royal Academy of Art: course design, a research club on the deep future, and a courtyard garden that students took over and kept.

The garden is now in the institution plan. I am not.

KABK

2024four sprints, handed over

Caliper Care

AI for health equity: four sprints from problem to a working dashboard, then handed over to the team that runs it.

Caliper Care

Everything

Eighteen years, one list: every project, what ran, what closed, what was handed over. Click a row to open its images.

#projectyearskindstatuswhat it proves

Designer and co-founder of Since Today, a small studio that works with and for idealistic people, publishers, curators, galleries and change agents. Eighteen years of concept, web, media and design, always aiming for the thing that works, not the deck that presents it.

Also co-founder and head gardener of Kruyd, a small herb and flower grower working with living soil. Teaching at the Royal Academy of Art, The Hague.

Remote first, async by default, in the room for kickoffs, workshops and launches. Partner, not vendor.

Taking something from zero to one? Write to me.

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Jonathan Looman, 2026Design and build by the same person.

Working note, not site copy: built on Vlak tokens (paper, ink, 204 module, radius 0). Mail address, abri year and some index years still to confirm. Consent before launch per beeldmanifest-v2.md.