Design-build partner for 0 to 1: from first sketch to public launch, no handoffs, no juniors.
Email JonathanHyperGarden, 2017 to now. Film by Tuana Elif Inhan.
running since 201728 subprojectsFuture Architecture 2021
A long-running system for growing food on walls, built with cultural and educational institutions. The method is kept open, documented as a wiki anyone can take over.
Recognition arrived before revenue did. It has never paid for itself.
shown 2022The Grey Space in the Middlewith Yota Morimoto
One measurement stream out of the soil, sent to image and to sound at the same time, so an invisible system becomes something you can read. Sound by Yota Morimoto.
closed 202310 years685 visions, 7,613 clips recovered
A video-art platform in print and online, self-funded for ten years. It did not find its market and I closed it. In 2026 I rebuilt the archive from five database dumps and the web archive.
What I keep: a structured record outlives its runtime, a presentation goes down with it.
running since 2021WhatsApp-firstbuilt with agents
An ordering platform for chefs and growers, WhatsApp-first because that is where the chefs already were. Built and maintained with an agentic fix lane: a queue, a subagent that fixes, independent subagents that validate blind, a revert test, then a commit.
Self-service onboarding never took off. Every grower still arrives through a conversation.
2018Creative EuropeSeaNaps, Les Siestes, TodaysArt
A festival wristband that pays with smart contracts, so every drink routes a share to the associations behind the stage. Branding, the visitor app, the flyers and the bar terminal.
2010 to 2019magazine, app, TV, VRwith a media group
Ten years of digital product breadth with one media group: the magazine, the iPad app, television, a VR award, and a festival day with its own floor plan.
2018data made physical
Data visualisation and a physical installation for the Central Innovation District Lab. The systems of a district, made readable inside the space itself.
2022 to 2025brand, campaign, deck
Capital raising and market access for a company in malaria prevention: the deck, the campaign pages, and the brand kit underneath them.
2019 to 2021rebrand, sprints
A startup ecosystem, rebranded and given a sprint programme. The design work that faced the market.
2013book, illustrations
A printed publication for The Hague University of Applied Sciences: cover, spreads, hand-drawn network illustrations and print production.
teaching since 2012Royal Academy of Art
Twelve years of teaching at the Royal Academy of Art: course design, a research club on the deep future, and a courtyard garden that students took over and kept.
The garden is now in the institution plan. I am not.
2024four sprints, handed over
AI for health equity: four sprints from problem to a working dashboard, then handed over to the team that runs it.
Eighteen years, one list: every project, what ran, what closed, what was handed over. Click a row to open its images.
| # | project | years | kind | status | what it proves |
|---|
Designer and co-founder of Since Today, a small studio that works with and for idealistic people, publishers, curators, galleries and change agents. Eighteen years of concept, web, media and design, always aiming for the thing that works, not the deck that presents it.
Also co-founder and head gardener of Kruyd, a small herb and flower grower working with living soil. Teaching at the Royal Academy of Art, The Hague.
Remote first, async by default, in the room for kickoffs, workshops and launches. Partner, not vendor.
Taking something from zero to one? Write to me.
Working note, not site copy: built on Vlak tokens (paper, ink, 204 module, radius 0). Mail address, abri year and some index years still to confirm. Consent before launch per beeldmanifest-v2.md.